How photogenic is your home? Perhaps the question has crossed your mind in this snap-happy,hygge-obsessedInstagram era. Whether you are selling your apartment or listing it on Airbnb, a camera-ready home is a must. An inviting photograph can draw in people scrolling through listings online; a messy or disheveled room will quickly turn them off.
To find out how to make your home look as if it belongs in a shelter magazine, we reached out to professional stagers and interiors photographers for their advice. Here are some of their suggestions for creating a picture-perfect home.
CLEAN AND DECLUTTER“Don’t be afraid to strip down 70 percent of what normally lives on any surface,” saidLaure Joliet, aLos Angeles-based photographer whose work has been published in The New York Times, Dwell and Domino. “Instead of having lots of little things along a countertop or table, have one bold vessel or large plant, or a trio of objects that read as one whole. This helps anchor the photo and keeps the space feeling serene.”
Clear away family photos, plants and knickknacks from the windowsills, coffee table, piano top and other surfaces. In the kitchen, remove towels, refrigerator magnets, sponges, paper towels, dish detergents, mats and most small appliances. Throw the mail piling up on the counter in the junk drawer if you need to. Stray items can be stuffed in a closet, under the bed or even hidden on the side of the room the camera won’t capture. (Of course, if you are planning on having an open house,more intensive measuresare in order.) In the bathroom, open the shower curtain, remove all toiletries and wastebaskets, and close the toilet lid. Fold towels in thirds the long way, then fold in half over the towel bar.
LET IN THE LIGHTWash your windows, open the curtains and pull up the blinds. “Natural light allows for depth in the shadows and highlights in the window, which makes a room look the way it feels,” Ms. Joliet said. “It’s more human and more relatable. Also, because shelter magazines are often shot this way, it can make your real estate photos look that much more high-end and designed.” And if your fireplace is in good working order and the season is right, light it up.
STEAM THE BED“No one wants to look at a wrinkly, unkempt bed,” said Cheryl Eisen, the president ofInterior Marketing Group, which specializes in staging and designing luxury real estate. For a crisp-looking bed, Ms. Eisen uses a hand-held steamer to rid the pillows and comforter of any wrinkles. “We typically start with two stacks of two freshly steamed pillows laid flat, with long pillows on the bottom and standard size on top,” said Ms. Eisen, who prefers soft textures and muted colors rather than patterned spreads. “To create the appearance of a wider bed, match the edge of the pillows with the edge of the bed. The pillowcase openings should lie outward.” Center a throw pillow against each stack of pillows and prop it up with a soft karate chop in the middle, she added, “to create a showstopping bed.”
ADD ACCENTSA pop of color in the way of flowers or throw pillows is always welcome. “Instead of a fussy bouquet, a vase filled with one type of flower, or greens, is best,” said Ms. Joliet, who recommends eucalyptus branches. “I think everyone is tired of seeing a bowl of green apples, so try some simple flowers or greens in a vase instead.”
For a perfectly placed throw, “grab the middle of it and hold it up so that the throw cascades evenly down, and then place it diagonally at the foot of the bed, with the point up toward the long side of the bed and the fringes hanging slightly off the front,” said Donna M. Dazzo, president ofDesigned to Appeal, a home-staging company. “You can also place it on a bench in a bedroom. Use the same trick with holding it in the middle: Lay it across the bench diagonally, so that the pointed tip is on the bench or off the back of the bench, and the fringe is hanging off the lower left corner.” Another option: Drape the throw over the top or across an arm of a chair, she said, tucking the bottom behind a throw pillow or allowing the throw to cascade off the arm.
LOWER THE ARTWORK“We tend to place our art a little bit lower than maybe somebody would in personal use, because in a photo, if you place it too high, the ceiling looks very low,” said David C. Salvatore, creative director forEdge Mid-Century Designs, a staging and vintage furniture company in Clifton, N.J. “Everyone loves high ceilings — and certainly, if you have the ceilings, you need to put in a huge vertical piece” to show off the height.
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