White still remains the top seller when it comes to color for most home furnishings but gray may soon edge it out. Home owners are reaching for shades of gray to decorate their spaces, with grays serving as a new neutral in all tones, from soft silvers to dark charcoals.
“Gray plays well with other colors,” Dee Schlotter, a color brand manager for Glidden Paints, told The Washington Post.
Kate Watson-Smyth, a London-based interior blogger, told The Washington Post that “gray gives life to everything in a room. Gray makes everything look more modern and fresh. Gray makes all your possessions pop out. It gives them presence. A good picture on a gray wall — it’s amazing!”
Gray is edging out the beige era. As Jackie Jordan, director of color marketing at Sherwin-Williams, notes “we were beiged out.”
Home furnishing stores – like Ethan Allen, West Elm, and Restoration Hardware – are showing gray throughout their furnishings. Also, gray kitchen cabinets are becoming more common as well as gray flooring.
Jackie Dettmar of the carpeting manufacturer Mohawk Group, says shades of gray have become some of their top sellers for the last five years. Also, Kohler now offers five shades of gray in its plumbing fixtures for bathrooms and kitchens.
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