Zillow Group Launches ‘Builder Inform,’ a Data Dashboard for New Construction Industry
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Zillow Group has launched Builder Inform, a cloud-based data dashboard that offers consumer and economic insights to members of the new construction industry, the company recently announced. The dashboard, designed to help home builders make decisions about future developments, is available to those who participate in Promoted Communities, Zillow’s advertising platform for builders.
“Builder Inform will provide our new-construction partners with one-of-a-kind data and insights to help them understand real-time consumer and economic trends, customized for their local market,” says Lucy Wohltman, vice president of New Construction at Zillow Group. “Bringing together economic data with our proprietary user data will help builders better identify new trends and areas to consider when scoping out their new projects. These insights can’t be found on any other platform in the market today.”
Builders can use the dashboard, which is powered by aggregated search data and economic research from Zillow, to compare currently listed homes by location and type. The dashboard includes tools to help builders understand consumer preferences and housing market and pricing trends.
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